New Car Dealers Market: ZIP 54981
Opportunity Score
49
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54981 is an rural area with low foot traffic. with a population of 15,064 and household incomes above the national median ($76,821). There are 3 new car dealers operations in ZIP 54981.
Area Profile
15,064
Population
$76,821
Median Income
+3% vs. national
Rural
Area Type
6.2/20
Foot Traffic
Car-Dependent
Median Age: 46.8 —
older demographic, may prefer sit-down options.
College-Educated: 21.0% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 54981.
3
New Car Dealers
Low competition — room to establish
2.0 per 10K residents
10
Gas Stations
6.6 per 10K residents
What this means:
New Car Dealers are 23.1% of the relevant market in ZIP 54981 (3 vs. 10 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$800
Median Gross Rent
$200 K
Median Home Value
4
Bank Branches
$350 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 10
- Bank Branches
- 4
vs. National Average
Median Income
+3% vs. $74,580
Walkability
-4.3 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits