New Car Dealers Market: ZIP 54838
Opportunity Score
42
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54838 is an urban area. with a population of 1,302 and household incomes above the national median ($75,000).
Area Profile
1,302
Population
$75,000
Median Income
+1% vs. national
Urban
Area Type
Median Age: 60.6 —
older demographic, may prefer sit-down options.
College-Educated: 24.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,150
2BR Fair Market Rent
$917
Median Gross Rent
$240 K
Median Home Value
Tips for Starting a Ev Vs Gas Business in Wisconsin
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+1% vs. $74,580
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits