New Car Dealers Market: ZIP 54701
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54701 is an urban area with low foot traffic. with a population of 42,348 and household incomes near the national median ($71,406). There are 9 new car dealers operations in ZIP 54701.
Area Profile
42,348
Population
$71,406
Median Income
-4% vs. national
Urban
Area Type
8.5/20
Foot Traffic
Car-Dependent
Median Age: 35.0 —
mixed-age market, broad menu appeal.
College-Educated: 26.5% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 54701.
9
New Car Dealers
Moderate — proven market
2.1 per 10K residents
16
Gas Stations
3.8 per 10K residents
What this means:
New Car Dealers are 36.0% of the relevant market in ZIP 54701 (9 vs. 16 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,090
2BR Fair Market Rent
$963
Median Gross Rent
$270 K
Median Home Value
14
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 9
- Related Businesses
- 16
- Bank Branches
- 14
vs. National Average
Median Income
-4% vs. $74,580
Walkability
-2.0 pts vs. national avg
Nearby Markets
54703
5.7 mi
Pop: 43,022
$68,801
Walk: 8.7
54720
6.5 mi
Pop: 9,127
$81,101
54738
11.4 mi
Pop: 3,759
$93,875
54739
14.8 mi
Pop: 5,315
$91,385
Walk: 5.4
54729
15.8 mi
Pop: 34,853
$76,603
Walk: 7.8
54755
16.7 mi
Pop: 7,287
$66,750
Walk: 5.1
54742
16.8 mi
Pop: 4,854
$92,353
Walk: 6.0
54770
16.9 mi
Pop: 2,155
$79,545
Walk: 5.1
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits