New Car Dealers Market: ZIP 54302
Opportunity Score
45
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54302 is an urban area with low foot traffic. with a population of 31,426 and household incomes near the national median ($55,772). There are 4 new car dealers operations in ZIP 54302.
Area Profile
31,426
Population
$55,772
Median Income
-25% vs. national
Urban
Area Type
6.9/20
Foot Traffic
Car-Dependent
Median Age: 33.2 —
mixed-age market, broad menu appeal.
College-Educated: 12.0% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 54302.
4
New Car Dealers
Low competition — room to establish
1.3 per 10K residents
10
Gas Stations
3.2 per 10K residents
11
Used Car Dealers
3.5 per 10K residents
What this means:
New Car Dealers are 16.0% of the relevant market in ZIP 54302 (4 vs. 21 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,000
2BR Fair Market Rent
$881
Median Gross Rent
$160 K
Median Home Value
6
Bank Branches
$570 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 4
- Related Businesses
- 21
- Bank Branches
- 6
vs. National Average
Median Income
-25% vs. $74,580
Walkability
-3.6 pts vs. national avg
Nearby Markets
54301
3.3 mi
Pop: 21,674
$76,768
Walk: 8.0
54307
4.9 mi
Pop: 1,162
54303
5.5 mi
Pop: 27,694
$58,110
Walk: 7.9
54311
6.1 mi
Pop: 37,588
$83,178
Walk: 6.8
54304
6.4 mi
Pop: 27,876
$60,369
Walk: 8.0
54173
9.6 mi
Pop: 3,710
$105,294
54115
10.5 mi
Pop: 49,663
$92,023
Walk: 7.8
54313
11.0 mi
Pop: 40,959
$108,410
Walk: 6.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits