New Car Dealers Market: ZIP 54220
Opportunity Score
51
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54220 is an suburban area with low foot traffic. with a population of 40,739 and household incomes near the national median ($65,188). There are 6 new car dealers operations in ZIP 54220.
Area Profile
40,739
Population
$65,188
Median Income
-13% vs. national
Suburban
Area Type
8.2/20
Foot Traffic
Car-Dependent
Median Age: 44.6 —
older demographic, may prefer sit-down options.
College-Educated: 17.2% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 54220.
6
New Car Dealers
Moderate — proven market
1.5 per 10K residents
17
Gas Stations
4.2 per 10K residents
What this means:
New Car Dealers are 26.1% of the relevant market in ZIP 54220 (6 vs. 17 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$790
Median Gross Rent
$160 K
Median Home Value
7
Bank Branches
$1.1 M deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 6
- Related Businesses
- 17
- Bank Branches
- 7
vs. National Average
Median Income
-13% vs. $74,580
Walkability
-2.3 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits