New Car Dealers Market: ZIP 54017
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54017 is an rural area with low foot traffic. with a population of 19,722 and household incomes above the national median ($99,804). There are 3 new car dealers operations in ZIP 54017.
Area Profile
19,722
Population
$99,804
Median Income
+34% vs. national
Rural
Area Type
7.6/20
Foot Traffic
Car-Dependent
Median Age: 38.0 —
mixed-age market, broad menu appeal.
College-Educated: 23.5% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 54017.
3
New Car Dealers
Low competition — room to establish
1.5 per 10K residents
9
Gas Stations
4.6 per 10K residents
What this means:
New Car Dealers are 25.0% of the relevant market in ZIP 54017 (3 vs. 9 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,460
2BR Fair Market Rent
$1,140
Median Gross Rent
$300 K
Median Home Value
2
Bank Branches
$320 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 9
- Bank Branches
- 2
vs. National Average
Median Income
+34% vs. $74,580
Walkability
-2.9 pts vs. national avg
Nearby Markets
54026
7.5 mi
Pop: 2,217
$93,235
Walk: 6.5
54023
10.0 mi
Pop: 4,612
$107,333
Walk: 5.2
54025
11.2 mi
Pop: 7,497
$95,617
54015
11.3 mi
Pop: 4,107
$109,143
54007
12.5 mi
Pop: 1,061
$83,618
Walk: 7.3
54020
14.5 mi
Pop: 7,729
$79,833
54002
15.1 mi
Pop: 6,887
$84,879
54016
15.4 mi
Pop: 33,784
$111,402
Walk: 7.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits