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New Car Dealers Market: ZIP 53104

Opportunity Score

94 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53104 is an urban area. with a population of 5,807 and household incomes well above the national median ($107,951).

5,807

Population

$107,951

Median Income

+45% vs. national

Urban

Area Type

Median Age: 44.3 — older demographic, may prefer sit-down options.

College-Educated: 22.0% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,750

2BR Fair Market Rent

$1,279

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$200 K deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
The median income here is $107,951. That gives you pricing room most markets don't offer. Don't underprice.