New Car Dealers Market: ZIP 53073
Opportunity Score
50
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53073 is an rural area with low foot traffic. with a population of 16,174 and household incomes above the national median ($76,100). There are 5 new car dealers operations in ZIP 53073.
Area Profile
16,174
Population
$76,100
Median Income
+2% vs. national
Rural
Area Type
5.3/20
Foot Traffic
Very Car-Dependent
Median Age: 44.6 —
older demographic, may prefer sit-down options.
College-Educated: 18.6% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 53073.
5
New Car Dealers
Low competition — room to establish
3.1 per 10K residents
3
Gas Stations
1.9 per 10K residents
What this means:
New Car Dealers are 62.5% of the relevant market in ZIP 53073 (5 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,040
2BR Fair Market Rent
$867
Median Gross Rent
$240 K
Median Home Value
4
Bank Branches
$460 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 5
- Related Businesses
- 3
- Bank Branches
- 4
vs. National Average
Median Income
+2% vs. $74,580
Walkability
-5.2 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits