New Car Dealers Market: ZIP 53051
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53051 is an urban area with low foot traffic. with a population of 39,000 and household incomes above the national median ($98,423). There are 7 new car dealers operations in ZIP 53051.
Area Profile
39,000
Population
$98,423
Median Income
+32% vs. national
Urban
Area Type
9.5/20
Foot Traffic
Very Car-Dependent
Median Age: 42.0 —
older demographic, may prefer sit-down options.
College-Educated: 35.0% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 53051.
7
New Car Dealers
Moderate — proven market
1.8 per 10K residents
15
Gas Stations
3.8 per 10K residents
What this means:
New Car Dealers are 31.8% of the relevant market in ZIP 53051 (7 vs. 15 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,520
2BR Fair Market Rent
$1,257
Median Gross Rent
$340 K
Median Home Value
14
Bank Branches
$1.4 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 7
- Related Businesses
- 15
- Bank Branches
- 14
vs. National Average
Median Income
+32% vs. $74,580
Walkability
-1.0 pts vs. national avg
Nearby Markets
53046
2.5 mi
Pop: 1,475
$79,191
53007
4.9 mi
Pop: 2,003
$55,577
53022
5.0 mi
Pop: 19,883
$105,324
Walk: 7.4
53224
5.7 mi
Pop: 21,445
$69,727
Walk: 10.5
53225
6.3 mi
Pop: 25,277
$54,433
Walk: 12.3
53005
6.9 mi
Pop: 22,125
$123,486
Walk: 9.3
53045
7.3 mi
Pop: 23,072
$116,541
Walk: 10.0
53222
8.0 mi
Pop: 24,400
$73,523
Walk: 14.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits