New Car Dealers Market: ZIP 53012
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53012 is an suburban area with moderate foot traffic. with a population of 18,870 and household incomes above the national median ($98,094). There are 3 new car dealers operations in ZIP 53012.
Area Profile
18,870
Population
$98,094
Median Income
+32% vs. national
Suburban
Area Type
10.1/20
Foot Traffic
Walkable
Median Age: 44.6 —
older demographic, may prefer sit-down options.
College-Educated: 37.2% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 53012.
3
New Car Dealers
Low competition — room to establish
1.6 per 10K residents
4
Gas Stations
2.1 per 10K residents
What this means:
New Car Dealers are 42.9% of the relevant market in ZIP 53012 (3 vs. 4 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,190
2BR Fair Market Rent
$1,059
Median Gross Rent
$390 K
Median Home Value
5
Bank Branches
$640 K deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Walkable
- New Car Dealers
- 3
- Related Businesses
- 4
- Bank Branches
- 5
vs. National Average
Median Income
+32% vs. $74,580
Walkability
-0.4 pts vs. national avg
Nearby Markets
53097
5.3 mi
Pop: 7,334
$150,391
Walk: 6.1
53024
7.1 mi
Pop: 19,040
$91,675
53080
7.1 mi
Pop: 4,999
$82,903
Walk: 5.7
53022
8.0 mi
Pop: 19,883
$105,324
Walk: 7.4
53037
8.7 mi
Pop: 10,024
$95,602
53092
9.0 mi
Pop: 21,202
$126,431
Walk: 8.1
53095
9.9 mi
Pop: 27,635
$82,219
Walk: 7.1
53224
10.5 mi
Pop: 21,445
$69,727
Walk: 10.5
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits