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New Car Dealers Market: ZIP 53002

Opportunity Score

74 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53002 is an rural area. with a population of 2,611 and household incomes well above the national median ($107,250).

2,611

Population

$107,250

Median Income

+44% vs. national

Rural

Area Type

Median Age: 35.0 — mixed-age market, broad menu appeal.

College-Educated: 16.9% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,100

2BR Fair Market Rent

$972

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$21 K deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
The median income here is $107,250. That gives you pricing room most markets don't offer. Don't underprice.