New Car Dealers Market: ZIP 52738
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 52738 is an rural area with low foot traffic. with a population of 3,389 and household incomes above the national median ($83,953).
Area Profile
3,389
Population
$83,953
Median Income
+13% vs. national
Rural
Area Type
5.7/20
Foot Traffic
Very Car-Dependent
Median Age: 37.8 —
mixed-age market, broad menu appeal.
College-Educated: 14.3% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$880
2BR Fair Market Rent
$635
Median Gross Rent
$140 K
Median Home Value
2
Bank Branches
$110 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
+13% vs. $74,580
Walkability
-4.8 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits