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New Car Dealers Market: ZIP 52732

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 52732 is an suburban area with moderate foot traffic. with a population of 26,004 and household incomes near the national median ($58,380).

26,004

Population

$58,380

Median Income

-22% vs. national

Suburban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 42.8 — older demographic, may prefer sit-down options.

College-Educated: 14.9% — value-focused market, keep prices competitive.

New Car Dealers and related businesses in ZIP 52732.

Gas Stations

3.8 per 10K residents

Used Car Dealers

1.2 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$940

2BR Fair Market Rent

$768

Median Gross Rent

$120 K

Median Home Value

Bank Branches

$670 K deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.