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New Car Dealers Market: ZIP 52722

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 52722 is an urban area with low foot traffic. with a population of 40,878 and household incomes well above the national median ($105,763).

40,878

Population

$105,763

Median Income

+42% vs. national

Urban

Area Type

8.7/20

Foot Traffic

Car-Dependent

Median Age: 39.9 — mixed-age market, broad menu appeal.

College-Educated: 34.8% — balanced market for quality & value.

New Car Dealers and related businesses in ZIP 52722.

Gas Stations

2.7 per 10K residents

Used Car Dealers

0.7 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,210

2BR Fair Market Rent

$1,150

Median Gross Rent

$300 K

Median Home Value

Bank Branches

$1.8 M deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
The median income here is $105,763. That gives you pricing room most markets don't offer. Don't underprice.