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New Car Dealers Market: ZIP 52404

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 52404 is an urban area with moderate foot traffic. with a population of 42,582 and household incomes near the national median ($62,304).

42,582

Population

$62,304

Median Income

-16% vs. national

Urban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 33.7 — mixed-age market, broad menu appeal.

College-Educated: 14.7% — value-focused market, keep prices competitive.

New Car Dealers and related businesses in ZIP 52404.

Gas Stations

5.2 per 10K residents

Used Car Dealers

2.1 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$980

2BR Fair Market Rent

$885

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$750 K deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.