New Car Dealers Market: ZIP 52342
Opportunity Score
45
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 52342 is an rural area with low foot traffic. with a population of 2,898 and household incomes near the national median ($62,344).
Area Profile
2,898
Population
$62,344
Median Income
-16% vs. national
Rural
Area Type
5.8/20
Foot Traffic
Very Car-Dependent
Median Age: 46.1 —
older demographic, may prefer sit-down options.
College-Educated: 13.9% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$980
2BR Fair Market Rent
$954
Median Gross Rent
$140 K
Median Home Value
2
Bank Branches
$110 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
-16% vs. $74,580
Walkability
-4.7 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits