New Car Dealers Market: ZIP 52101
Opportunity Score
49
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 52101 is an rural area with low foot traffic. with a population of 12,539 and household incomes near the national median ($70,046). There are 3 new car dealers operations in ZIP 52101.
Area Profile
12,539
Population
$70,046
Median Income
-6% vs. national
Rural
Area Type
7.8/20
Foot Traffic
Car-Dependent
Median Age: 42.6 —
older demographic, may prefer sit-down options.
College-Educated: 26.2% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 52101.
3
New Car Dealers
Low competition — room to establish
2.4 per 10K residents
6
Gas Stations
4.8 per 10K residents
3
Used Car Dealers
2.4 per 10K residents
What this means:
New Car Dealers are 25.0% of the relevant market in ZIP 52101 (3 vs. 9 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$900
2BR Fair Market Rent
$813
Median Gross Rent
$250 K
Median Home Value
9
Bank Branches
$800 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 9
- Bank Branches
- 9
vs. National Average
Median Income
-6% vs. $74,580
Walkability
-2.7 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits