New Car Dealers Market: ZIP 52060
Opportunity Score
50
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 52060 is an rural area with low foot traffic. with a population of 8,139 and household incomes near the national median ($63,528). There are 5 new car dealers operations in ZIP 52060.
Area Profile
8,139
Population
$63,528
Median Income
-15% vs. national
Rural
Area Type
8.6/20
Foot Traffic
Car-Dependent
Median Age: 42.6 —
older demographic, may prefer sit-down options.
College-Educated: 11.9% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 52060.
5
New Car Dealers
Low competition — room to establish
6.1 per 10K residents
4
Gas Stations
4.9 per 10K residents
What this means:
New Car Dealers are 55.6% of the relevant market in ZIP 52060 (5 vs. 4 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$880
2BR Fair Market Rent
$746
Median Gross Rent
$150 K
Median Home Value
5
Bank Branches
$350 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 5
- Related Businesses
- 4
- Bank Branches
- 5
vs. National Average
Median Income
-15% vs. $74,580
Walkability
-1.9 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits