New Car Dealers Market: ZIP 51401
Opportunity Score
50
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 51401 is an suburban area with low foot traffic. with a population of 12,113 and household incomes near the national median ($64,458). There are 3 new car dealers operations in ZIP 51401.
Area Profile
12,113
Population
$64,458
Median Income
-14% vs. national
Suburban
Area Type
9.4/20
Foot Traffic
Very Car-Dependent
Median Age: 43.1 —
older demographic, may prefer sit-down options.
College-Educated: 18.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 51401.
3
New Car Dealers
Low competition — room to establish
2.5 per 10K residents
7
Gas Stations
5.8 per 10K residents
What this means:
New Car Dealers are 30.0% of the relevant market in ZIP 51401 (3 vs. 7 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$880
2BR Fair Market Rent
$720
Median Gross Rent
$190 K
Median Home Value
7
Bank Branches
$770 K deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 7
- Bank Branches
- 7
vs. National Average
Median Income
-14% vs. $74,580
Walkability
-1.1 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits