New Car Dealers Market: ZIP 50131
Opportunity Score
66
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 50131 is an urban area with moderate foot traffic. with a population of 24,388 and household incomes well above the national median ($103,316). There are 4 new car dealers operations in ZIP 50131.
Area Profile
24,388
Population
$103,316
Median Income
+39% vs. national
Urban
Area Type
13.8/20
Foot Traffic
Walkable
Median Age: 38.5 —
mixed-age market, broad menu appeal.
College-Educated: 37.7% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 50131.
4
New Car Dealers
Low competition — room to establish
1.6 per 10K residents
11
Gas Stations
4.5 per 10K residents
What this means:
New Car Dealers are 26.7% of the relevant market in ZIP 50131 (4 vs. 11 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,410
2BR Fair Market Rent
$1,284
Median Gross Rent
$350 K
Median Home Value
8
Bank Branches
$870 K deposits
Tips for Starting a Ev Vs Gas Business in Iowa
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
- The median income here is $103,316. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 4
- Related Businesses
- 11
- Bank Branches
- 8
vs. National Average
Median Income
+39% vs. $74,580
Walkability
+3.3 pts vs. national avg
Nearby Markets
50322
4.4 mi
Pop: 31,694
$89,323
Walk: 11.9
50111
5.6 mi
Pop: 16,254
$108,352
50310
5.8 mi
Pop: 31,283
$74,473
Walk: 11.5
50324
6.4 mi
Pop: 5,171
$89,083
50023
6.5 mi
Pop: 45,286
$113,914
Walk: 10.6
50226
7.0 mi
Pop: 7,290
$161,627
50313
7.2 mi
Pop: 18,280
$64,077
Walk: 9.8
50311
7.4 mi
Pop: 15,889
$63,233
Walk: 12.6
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits