New Car Dealers Market: ZIP 49721
Opportunity Score
47
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 49721 is an rural area with low foot traffic. with a population of 13,937 and household incomes near the national median ($60,840). There are 4 new car dealers operations in ZIP 49721.
Area Profile
13,937
Population
$60,840
Median Income
-18% vs. national
Rural
Area Type
7.1/20
Foot Traffic
Car-Dependent
Median Age: 51.1 —
older demographic, may prefer sit-down options.
College-Educated: 16.7% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 49721.
4
New Car Dealers
Low competition — room to establish
2.9 per 10K residents
8
Gas Stations
5.7 per 10K residents
5
Used Car Dealers
3.6 per 10K residents
What this means:
New Car Dealers are 23.5% of the relevant market in ZIP 49721 (4 vs. 13 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,010
2BR Fair Market Rent
$753
Median Gross Rent
$170 K
Median Home Value
7
Bank Branches
$360 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 4
- Related Businesses
- 13
- Bank Branches
- 7
vs. National Average
Median Income
-18% vs. $74,580
Walkability
-3.4 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits