New Car Dealers Market: ZIP 49423
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 49423 is an urban area with low foot traffic. with a population of 46,693 and household incomes above the national median ($78,524). There are 12 new car dealers operations in ZIP 49423.
Area Profile
46,693
Population
$78,524
Median Income
+5% vs. national
Urban
Area Type
7.8/20
Foot Traffic
Car-Dependent
Median Age: 35.1 —
mixed-age market, broad menu appeal.
College-Educated: 23.5% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 49423.
12
New Car Dealers
Moderate — proven market
2.6 per 10K residents
14
Gas Stations
3.0 per 10K residents
11
Used Car Dealers
2.4 per 10K residents
What this means:
New Car Dealers are 32.4% of the relevant market in ZIP 49423 (12 vs. 25 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,310
2BR Fair Market Rent
$1,143
Median Gross Rent
$250 K
Median Home Value
17
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 12
- Related Businesses
- 25
- Bank Branches
- 17
vs. National Average
Median Income
+5% vs. $74,580
Walkability
-2.7 pts vs. national avg
Nearby Markets
49424
7.2 mi
Pop: 48,995
$82,353
Walk: 6.0
49419
8.4 mi
Pop: 8,730
$92,708
Walk: 4.5
49453
8.4 mi
Pop: 2,729
$101,250
Walk: 5.1
49434
8.7 mi
Pop: 96
Walk: 4.6
49464
10.0 mi
Pop: 29,738
$97,573
Walk: 5.8
49406
11.0 mi
Pop: 922
$95,417
49408
11.8 mi
Pop: 10,494
$69,155
Walk: 4.2
49460
14.1 mi
Pop: 8,891
$97,194
Walk: 4.7
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits