New Car Dealers Market: ZIP 49068
Opportunity Score
51
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 49068 is an rural area with low foot traffic. with a population of 14,954 and household incomes above the national median ($78,476). There are 4 new car dealers operations in ZIP 49068.
Area Profile
14,954
Population
$78,476
Median Income
+5% vs. national
Rural
Area Type
7.4/20
Foot Traffic
Car-Dependent
Median Age: 45.9 —
older demographic, may prefer sit-down options.
College-Educated: 26.6% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 49068.
4
New Car Dealers
Low competition — room to establish
2.7 per 10K residents
5
Gas Stations
3.3 per 10K residents
What this means:
New Car Dealers are 44.4% of the relevant market in ZIP 49068 (4 vs. 5 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,060
2BR Fair Market Rent
$904
Median Gross Rent
$200 K
Median Home Value
4
Bank Branches
$270 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 4
- Related Businesses
- 5
- Bank Branches
- 4
vs. National Average
Median Income
+5% vs. $74,580
Walkability
-3.1 pts vs. national avg
Nearby Markets
49033
10.7 mi
Pop: 1,666
$89,538
Walk: 4.9
49076
11.3 mi
Pop: 4,255
$67,614
49014
11.7 mi
Pop: 21,931
$63,383
Walk: 7.8
49092
12.6 mi
Pop: 1,951
$65,938
Walk: 4.2
49245
13.0 mi
Pop: 4,472
$59,460
Walk: 2.6
49224
13.4 mi
Pop: 13,309
$52,552
Walk: 6.3
49029
13.8 mi
Pop: 1,420
$70,714
49021
15.0 mi
Pop: 6,467
$78,665
Walk: 3.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits