New Car Dealers Market: ZIP 48917
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 48917 is an urban area with moderate foot traffic. with a population of 32,029 and household incomes near the national median ($73,259). There are 4 new car dealers operations in ZIP 48917.
Area Profile
32,029
Population
$73,259
Median Income
-2% vs. national
Urban
Area Type
10.9/20
Foot Traffic
Walkable
Median Age: 40.8 —
older demographic, may prefer sit-down options.
College-Educated: 30.1% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 48917.
4
New Car Dealers
Low competition — room to establish
1.2 per 10K residents
13
Gas Stations
4.1 per 10K residents
What this means:
New Car Dealers are 23.5% of the relevant market in ZIP 48917 (4 vs. 13 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,130
2BR Fair Market Rent
$1,085
Median Gross Rent
$210 K
Median Home Value
7
Bank Branches
$800 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 4
- Related Businesses
- 13
- Bank Branches
- 7
vs. National Average
Median Income
-2% vs. $74,580
Walkability
+0.4 pts vs. national avg
Nearby Markets
48915
4.8 mi
Pop: 9,315
$51,653
Walk: 14.6
48906
5.5 mi
Pop: 25,960
$61,533
Walk: 8.4
48933
5.8 mi
Pop: 3,349
$36,895
Walk: 13.7
48911
5.8 mi
Pop: 40,407
$54,882
Walk: 9.1
48821
5.9 mi
Pop: 6,180
$103,652
48912
8.0 mi
Pop: 17,398
$53,072
Walk: 13.8
48910
8.1 mi
Pop: 32,801
$52,154
Walk: 13.0
48876
8.4 mi
Pop: 4,301
$72,895
Walk: 6.5
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits