New Car Dealers Market: ZIP 48723
Opportunity Score
47
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 48723 is an rural area with low foot traffic. with a population of 11,960 and household incomes near the national median ($56,618). There are 3 new car dealers operations in ZIP 48723.
Area Profile
11,960
Population
$56,618
Median Income
-24% vs. national
Rural
Area Type
9.8/20
Foot Traffic
Very Car-Dependent
Median Age: 45.0 —
older demographic, may prefer sit-down options.
College-Educated: 13.3% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 48723.
3
New Car Dealers
Low competition — room to establish
2.5 per 10K residents
4
Gas Stations
3.3 per 10K residents
3
Used Car Dealers
2.5 per 10K residents
What this means:
New Car Dealers are 30.0% of the relevant market in ZIP 48723 (3 vs. 7 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$737
Median Gross Rent
$130 K
Median Home Value
4
Bank Branches
$290 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 7
- Bank Branches
- 4
vs. National Average
Median Income
-24% vs. $74,580
Walkability
-0.8 pts vs. national avg
Nearby Markets
48744
9.8 mi
Pop: 4,387
$58,435
48767
12.5 mi
Pop: 2,041
$74,469
Walk: 5.1
48701
13.8 mi
Pop: 1,364
$61,976
48729
14.6 mi
Pop: 1,537
$54,844
Walk: 3.3
48733
14.7 mi
Pop: 1,650
$54,583
48735
14.7 mi
Pop: 965
$61,250
Walk: 5.0
48760
14.8 mi
Pop: 1,361
$59,083
Walk: 2.6
48741
15.3 mi
Pop: 2,049
$61,875
Walk: 3.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits