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New Car Dealers Market: ZIP 48178

Opportunity Score
77 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 48178 is an urban area with low foot traffic. with a population of 37,303 and household incomes well above the national median ($130,781).

Area Profile

37,303
Population
$130,781
Median Income
+75% vs. national
Urban
Area Type
6.4/20
Foot Traffic
Car-Dependent
Median Age: 42.4 — older demographic, may prefer sit-down options.
College-Educated: 36.1% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 48178.

4
Gas Stations
1.1 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,450
2BR Fair Market Rent
$1,231
Median Gross Rent
$390 K
Median Home Value
5
Bank Branches
$410 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits