New Car Dealers Market: ZIP 46902
Opportunity Score
46
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 46902 is an urban area with low foot traffic. with a population of 36,640 and household incomes near the national median ($59,548). There are 3 new car dealers operations in ZIP 46902.
Area Profile
36,640
Population
$59,548
Median Income
-20% vs. national
Urban
Area Type
7.7/20
Foot Traffic
Car-Dependent
Median Age: 40.7 —
older demographic, may prefer sit-down options.
College-Educated: 13.6% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 46902.
3
New Car Dealers
Low competition — room to establish
0.8 per 10K residents
14
Gas Stations
3.8 per 10K residents
6
Used Car Dealers
1.6 per 10K residents
What this means:
New Car Dealers are 13.0% of the relevant market in ZIP 46902 (3 vs. 20 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,040
2BR Fair Market Rent
$929
Median Gross Rent
$150 K
Median Home Value
9
Bank Branches
$730 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 20
- Bank Branches
- 9
vs. National Average
Median Income
-20% vs. $74,580
Walkability
-2.8 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits