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New Car Dealers Market: ZIP 46534

Opportunity Score
44 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 46534 is an rural area with low foot traffic. with a population of 11,029 and household incomes near the national median ($60,248). There are 3 new car dealers operations in ZIP 46534.

Area Profile

11,029
Population
$60,248
Median Income
-19% vs. national
Rural
Area Type
6.2/20
Foot Traffic
Car-Dependent
Median Age: 42.5 — older demographic, may prefer sit-down options.
College-Educated: 8.3% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 46534.

3
New Car Dealers
Low competition — room to establish
2.7 per 10K residents
3
Gas Stations
2.7 per 10K residents
What this means: New Car Dealers are 50.0% of the relevant market in ZIP 46534 (3 vs. 3 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$930
2BR Fair Market Rent
$634
Median Gross Rent
$160 K
Median Home Value
4
Bank Branches
$280 K deposits

Quick Facts

Area Type
Rural
Foot Traffic
Car-Dependent
New Car Dealers
3
Related Businesses
3
Bank Branches
4

vs. National Average

Median Income
-19% vs. $74,580
Walkability
-4.3 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits