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Home ZIP 46254

New Car Dealers Market: ZIP 46254

Opportunity Score
48 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 46254 is an urban area with low foot traffic. with a population of 40,263 and household incomes near the national median ($57,825). There are 3 new car dealers operations in ZIP 46254.

Area Profile

40,263
Population
$57,825
Median Income
-22% vs. national
Urban
Area Type
9.7/20
Foot Traffic
Very Car-Dependent
Median Age: 33.1 — mixed-age market, broad menu appeal.
College-Educated: 20.0% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 46254.

3
New Car Dealers
Low competition — room to establish
0.7 per 10K residents
12
Gas Stations
3.0 per 10K residents
8
Used Car Dealers
2.0 per 10K residents
What this means: New Car Dealers are 13.0% of the relevant market in ZIP 46254 (3 vs. 20 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,220
2BR Fair Market Rent
$1,021
Median Gross Rent
$180 K
Median Home Value
8
Bank Branches
$530 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
New Car Dealers
3
Related Businesses
20
Bank Branches
8

vs. National Average

Median Income
-22% vs. $74,580
Walkability
-0.8 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits