New Car Dealers Market: ZIP 46231
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 46231 is an urban area with moderate foot traffic. with a population of 10,950 and household incomes above the national median ($76,823).
Area Profile
10,950
Population
$76,823
Median Income
+3% vs. national
Urban
Area Type
10.4/20
Foot Traffic
Walkable
Median Age: 39.1 —
mixed-age market, broad menu appeal.
College-Educated: 12.7% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 46231.
3
Gas Stations
2.7 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,790
2BR Fair Market Rent
$1,575
Median Gross Rent
$200 K
Median Home Value
Tips for Starting a Ev Vs Gas Business in Indiana
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 3
vs. National Average
Median Income
+3% vs. $74,580
Walkability
-0.1 pts vs. national avg
Nearby Markets
46241
3.7 mi
Pop: 32,943
$51,598
Walk: 12.0
46168
4.9 mi
Pop: 38,889
$87,315
Walk: 7.4
46214
5.5 mi
Pop: 24,645
$58,863
Walk: 9.4
46123
5.8 mi
Pop: 42,395
$102,989
Walk: 7.9
46183
5.9 mi
Pop: 41
46234
6.0 mi
Pop: 27,941
$83,137
Walk: 8.7
46113
6.3 mi
Pop: 17,367
$85,510
46221
6.6 mi
Pop: 26,255
$58,316
Walk: 12.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits