New Car Dealers Market: ZIP 39120
Opportunity Score
41
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 39120 is an suburban area with low foot traffic. with a population of 29,212 and household incomes below the national median ($40,586). There are 5 new car dealers operations in ZIP 39120.
Area Profile
29,212
Population
$40,586
Median Income
-46% vs. national
Suburban
Area Type
6.2/20
Foot Traffic
Car-Dependent
Median Age: 42.5 —
older demographic, may prefer sit-down options.
College-Educated: 13.6% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 39120.
5
New Car Dealers
Low competition — room to establish
1.7 per 10K residents
15
Gas Stations
5.1 per 10K residents
4
Used Car Dealers
1.4 per 10K residents
What this means:
New Car Dealers are 20.8% of the relevant market in ZIP 39120 (5 vs. 19 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$940
2BR Fair Market Rent
$720
Median Gross Rent
$110 K
Median Home Value
14
Bank Branches
$700 K deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 5
- Related Businesses
- 19
- Bank Branches
- 14
vs. National Average
Median Income
-46% vs. $74,580
Walkability
-4.3 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits