New Car Dealers Market: ZIP 38128
Opportunity Score
48
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 38128 is an urban area with low foot traffic. with a population of 44,027 and household incomes below the national median ($43,166). There are 7 new car dealers operations in ZIP 38128.
Area Profile
44,027
Population
$43,166
Median Income
-42% vs. national
Urban
Area Type
9.8/20
Foot Traffic
Very Car-Dependent
Median Age: 30.9 —
mixed-age market, broad menu appeal.
College-Educated: 8.8% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 38128.
7
New Car Dealers
Moderate — proven market
1.6 per 10K residents
15
Gas Stations
3.4 per 10K residents
13
Used Car Dealers
3.0 per 10K residents
What this means:
New Car Dealers are 20.0% of the relevant market in ZIP 38128 (7 vs. 28 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,390
2BR Fair Market Rent
$1,150
Median Gross Rent
$120 K
Median Home Value
6
Bank Branches
$270 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 7
- Related Businesses
- 28
- Bank Branches
- 6
vs. National Average
Median Income
-42% vs. $74,580
Walkability
-0.8 pts vs. national avg
Nearby Markets
38108
4.2 mi
Pop: 18,501
$35,435
Walk: 12.2
38122
4.7 mi
Pop: 25,310
$45,456
Walk: 12.2
38135
5.5 mi
Pop: 30,490
$92,458
Walk: 7.9
38134
5.7 mi
Pop: 42,500
$61,172
Walk: 10.5
38112
6.3 mi
Pop: 16,798
$52,639
Walk: 13.3
38127
7.0 mi
Pop: 39,553
$37,768
Walk: 9.3
38029
7.2 mi
Pop: 34
38053
7.2 mi
Pop: 25,352
$58,548
Walk: 5.3
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits