New Car Dealers Market: ZIP 37398
Opportunity Score
42
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 37398 is an suburban area with low foot traffic. with a population of 15,712 and household incomes near the national median ($63,542). There are 3 new car dealers operations in ZIP 37398.
Area Profile
15,712
Population
$63,542
Median Income
-15% vs. national
Suburban
Area Type
4.4/20
Foot Traffic
Very Car-Dependent
Median Age: 44.1 —
older demographic, may prefer sit-down options.
College-Educated: 17.6% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 37398.
3
New Car Dealers
Low competition — room to establish
1.9 per 10K residents
15
Gas Stations
9.5 per 10K residents
What this means:
New Car Dealers are 16.7% of the relevant market in ZIP 37398 (3 vs. 15 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$879
Median Gross Rent
$230 K
Median Home Value
3
Bank Branches
$310 K deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 15
- Bank Branches
- 3
vs. National Average
Median Income
-15% vs. $74,580
Walkability
-6.1 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits