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Home ZIP 30153

New Car Dealers Market: ZIP 30153

Opportunity Score
53 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 30153 is an urban area with low foot traffic. with a population of 18,006 and household incomes near the national median ($55,704).

Area Profile

18,006
Population
$55,704
Median Income
-25% vs. national
Urban
Area Type
6.7/20
Foot Traffic
Car-Dependent
Median Age: 41.3 — older demographic, may prefer sit-down options.
College-Educated: 10.9% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 30153.

11
Gas Stations
6.1 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,140
2BR Fair Market Rent
$1,015
Median Gross Rent
$180 K
Median Home Value
3
Bank Branches
$180 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits