New Car Dealers Market: ZIP 30122
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 30122 is an urban area. with a population of 27,081 and household incomes near the national median ($64,072). There are 8 new car dealers operations in ZIP 30122.
Area Profile
27,081
Population
$64,072
Median Income
-14% vs. national
Urban
Area Type
Median Age: 32.6 —
mixed-age market, broad menu appeal.
College-Educated: 20.6% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 30122.
8
New Car Dealers
Moderate — proven market
3.0 per 10K residents
12
Gas Stations
4.4 per 10K residents
9
Used Car Dealers
3.3 per 10K residents
What this means:
New Car Dealers are 27.6% of the relevant market in ZIP 30122 (8 vs. 21 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,720
2BR Fair Market Rent
$1,496
Median Gross Rent
$230 K
Median Home Value
5
Bank Branches
$220 K deposits
Quick Facts
- Area Type
- Urban
- New Car Dealers
- 8
- Related Businesses
- 21
- Bank Branches
- 5
vs. National Average
Median Income
-14% vs. $74,580
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits