New Car Dealers Market: ZIP 30117
Opportunity Score
47
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 30117 is an suburban area with low foot traffic. with a population of 38,896 and household incomes near the national median ($58,463). There are 4 new car dealers operations in ZIP 30117.
Area Profile
38,896
Population
$58,463
Median Income
-22% vs. national
Suburban
Area Type
8.3/20
Foot Traffic
Car-Dependent
Median Age: 33.6 —
mixed-age market, broad menu appeal.
College-Educated: 17.8% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 30117.
4
New Car Dealers
Low competition — room to establish
1.0 per 10K residents
28
Gas Stations
7.2 per 10K residents
8
Used Car Dealers
2.1 per 10K residents
What this means:
New Car Dealers are 10.0% of the relevant market in ZIP 30117 (4 vs. 36 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,280
2BR Fair Market Rent
$1,066
Median Gross Rent
$240 K
Median Home Value
11
Bank Branches
$2.2 M deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 4
- Related Businesses
- 36
- Bank Branches
- 11
vs. National Average
Median Income
-22% vs. $74,580
Walkability
-2.3 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits