New Car Dealers Market: ZIP 28602
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28602 is an urban area with low foot traffic. with a population of 29,273 and household incomes near the national median ($56,031). There are 12 new car dealers operations in ZIP 28602.
Area Profile
29,273
Population
$56,031
Median Income
-25% vs. national
Urban
Area Type
8.7/20
Foot Traffic
Car-Dependent
Median Age: 40.9 —
older demographic, may prefer sit-down options.
College-Educated: 12.6% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 28602.
12
New Car Dealers
Moderate — proven market
4.1 per 10K residents
21
Gas Stations
7.2 per 10K residents
11
Used Car Dealers
3.8 per 10K residents
What this means:
New Car Dealers are 27.3% of the relevant market in ZIP 28602 (12 vs. 32 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,090
2BR Fair Market Rent
$830
Median Gross Rent
$180 K
Median Home Value
5
Bank Branches
$190 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 12
- Related Businesses
- 32
- Bank Branches
- 5
vs. National Average
Median Income
-25% vs. $74,580
Walkability
-1.8 pts vs. national avg
Nearby Markets
28637
4.0 mi
Pop: 1,512
$58,190
Walk: 5.9
28666
6.8 mi
Pop: 301
Walk: 5.1
28667
7.6 mi
Pop: 282
Walk: 6.1
28601
7.8 mi
Pop: 52,839
$67,839
Walk: 6.9
28168
8.9 mi
Pop: 10,436
$63,396
Walk: 3.4
28658
10.4 mi
Pop: 25,681
$67,805
Walk: 5.9
28612
10.8 mi
Pop: 11,182
$56,007
28630
11.2 mi
Pop: 20,400
$65,713
Walk: 5.8
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits