New Car Dealers Market: ZIP 28304
Opportunity Score
46
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28304 is an urban area with low foot traffic. with a population of 36,634 and household incomes near the national median ($57,867). There are 5 new car dealers operations in ZIP 28304.
Area Profile
36,634
Population
$57,867
Median Income
-22% vs. national
Urban
Area Type
6.4/20
Foot Traffic
Car-Dependent
Median Age: 34.9 —
mixed-age market, broad menu appeal.
College-Educated: 16.4% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 28304.
5
New Car Dealers
Low competition — room to establish
1.4 per 10K residents
11
Gas Stations
3.0 per 10K residents
8
Used Car Dealers
2.2 per 10K residents
What this means:
New Car Dealers are 20.8% of the relevant market in ZIP 28304 (5 vs. 19 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,390
2BR Fair Market Rent
$1,218
Median Gross Rent
$150 K
Median Home Value
10
Bank Branches
$960 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 5
- Related Businesses
- 19
- Bank Branches
- 10
vs. National Average
Median Income
-22% vs. $74,580
Walkability
-4.1 pts vs. national avg
Nearby Markets
28314
2.6 mi
Pop: 56,200
$60,036
Walk: 7.1
28303
4.6 mi
Pop: 30,220
$53,261
Walk: 8.1
28305
6.0 mi
Pop: 5,993
$70,612
Walk: 8.4
28310
7.8 mi
Pop: 9,998
Walk: 5.6
28306
7.9 mi
Pop: 44,098
$63,175
Walk: 8.2
28307
7.9 mi
Pop: 14,352
$51,264
Walk: 4.2
28301
8.0 mi
Pop: 16,221
$36,955
Walk: 6.7
28371
8.0 mi
Pop: 6,458
$53,781
Walk: 4.7
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits