New Car Dealers Market: ZIP 24401
Opportunity Score
54
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 24401 is an urban area with low foot traffic. with a population of 37,720 and household incomes near the national median ($63,746). There are 9 new car dealers operations in ZIP 24401.
Area Profile
37,720
Population
$63,746
Median Income
-15% vs. national
Urban
Area Type
8.9/20
Foot Traffic
Car-Dependent
Median Age: 44.6 —
older demographic, may prefer sit-down options.
College-Educated: 23.7% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 24401.
9
New Car Dealers
Moderate — proven market
2.4 per 10K residents
13
Gas Stations
3.4 per 10K residents
5
Used Car Dealers
1.3 per 10K residents
What this means:
New Car Dealers are 33.3% of the relevant market in ZIP 24401 (9 vs. 18 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,300
2BR Fair Market Rent
$1,002
Median Gross Rent
$250 K
Median Home Value
14
Bank Branches
$950 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 9
- Related Businesses
- 18
- Bank Branches
- 14
vs. National Average
Median Income
-15% vs. $74,580
Walkability
-1.7 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits