New Car Dealers Market: ZIP 23518
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23518 is an urban area with moderate foot traffic. with a population of 28,957 and household incomes near the national median ($73,899). There are 7 new car dealers operations in ZIP 23518.
Area Profile
28,957
Population
$73,899
Median Income
-1% vs. national
Urban
Area Type
12.3/20
Foot Traffic
Walkable
Median Age: 38.1 —
mixed-age market, broad menu appeal.
College-Educated: 23.6% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 23518.
7
New Car Dealers
Moderate — proven market
2.4 per 10K residents
8
Gas Stations
2.8 per 10K residents
25
Used Car Dealers
8.6 per 10K residents
What this means:
New Car Dealers are 17.5% of the relevant market in ZIP 23518 (7 vs. 33 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,600
2BR Fair Market Rent
$1,348
Median Gross Rent
$280 K
Median Home Value
3
Bank Branches
$480 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 7
- Related Businesses
- 33
- Bank Branches
- 3
vs. National Average
Median Income
-1% vs. $74,580
Walkability
+1.8 pts vs. national avg
Nearby Markets
23513
2.4 mi
Pop: 29,962
$66,875
Walk: 13.5
23459
3.0 mi
Pop: 1,442
Walk: 9.9
23502
3.9 mi
Pop: 19,836
$66,467
Walk: 12.3
23509
4.1 mi
Pop: 12,912
$70,715
Walk: 13.5
23503
4.2 mi
Pop: 30,559
$62,428
Walk: 11.9
23504
5.3 mi
Pop: 24,052
$43,156
Walk: 13.2
23551
5.3 mi
Pop: 1,630
Walk: 6.2
23455
5.5 mi
Pop: 50,501
$88,223
Walk: 11.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits