New Car Dealers Market: ZIP 23454
Opportunity Score
62
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23454 is an urban area with moderate foot traffic. with a population of 57,773 and household incomes above the national median ($97,835). There are 5 new car dealers operations in ZIP 23454.
Area Profile
57,773
Population
$97,835
Median Income
+31% vs. national
Urban
Area Type
10.7/20
Foot Traffic
Walkable
Median Age: 39.1 —
mixed-age market, broad menu appeal.
College-Educated: 30.5% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 23454.
5
New Car Dealers
Low competition — room to establish
0.9 per 10K residents
13
Gas Stations
2.3 per 10K residents
12
Used Car Dealers
2.1 per 10K residents
What this means:
New Car Dealers are 16.7% of the relevant market in ZIP 23454 (5 vs. 25 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,900
2BR Fair Market Rent
$1,600
Median Gross Rent
$400 K
Median Home Value
10
Bank Branches
$1.4 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 5
- Related Businesses
- 25
- Bank Branches
- 10
vs. National Average
Median Income
+31% vs. $74,580
Walkability
+0.2 pts vs. national avg
Nearby Markets
23452
2.9 mi
Pop: 57,995
$77,327
Walk: 10.0
23451
3.5 mi
Pop: 44,641
$97,945
Walk: 12.1
23460
3.6 mi
Pop: 1,250
Walk: 6.8
23453
5.7 mi
Pop: 34,545
$90,680
Walk: 10.9
23455
6.2 mi
Pop: 50,501
$88,223
Walk: 11.6
23462
6.6 mi
Pop: 67,066
$69,680
Walk: 13.0
23459
8.8 mi
Pop: 1,442
Walk: 9.9
23456
8.9 mi
Pop: 60,744
$128,403
Walk: 8.8
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits