New Car Dealers Market: ZIP 23294
Opportunity Score
62
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23294 is an urban area with moderate foot traffic. with a population of 19,377 and household incomes near the national median ($66,587). There are 13 new car dealers operations in ZIP 23294.
Area Profile
19,377
Population
$66,587
Median Income
-11% vs. national
Urban
Area Type
11.1/20
Foot Traffic
Walkable
Median Age: 33.4 —
mixed-age market, broad menu appeal.
College-Educated: 26.7% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 23294.
13
New Car Dealers
Moderate — proven market
6.7 per 10K residents
6
Gas Stations
3.1 per 10K residents
7
Used Car Dealers
3.6 per 10K residents
What this means:
New Car Dealers are 50.0% of the relevant market in ZIP 23294 (13 vs. 13 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,980
2BR Fair Market Rent
$1,553
Median Gross Rent
$280 K
Median Home Value
6
Bank Branches
$820 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 13
- Related Businesses
- 13
- Bank Branches
- 6
vs. National Average
Median Income
-11% vs. $74,580
Walkability
+0.6 pts vs. national avg
Nearby Markets
23060
2.0 mi
Pop: 36,111
$106,685
Walk: 6.5
23228
3.4 mi
Pop: 36,435
$65,650
Walk: 8.3
23229
3.5 mi
Pop: 35,883
$102,415
Walk: 9.8
23173
3.8 mi
Pop: 2,172
23226
3.9 mi
Pop: 15,764
$126,554
Walk: 13.3
23230
4.8 mi
Pop: 8,304
$71,189
Walk: 14.3
23059
5.4 mi
Pop: 41,172
$153,719
Walk: 6.4
23233
6.1 mi
Pop: 31,775
$117,500
Walk: 7.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits