New Car Dealers Market: ZIP 23117
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23117 is an rural area with low foot traffic. with a population of 10,772 and household incomes above the national median ($85,786).
Area Profile
10,772
Population
$85,786
Median Income
+15% vs. national
Rural
Area Type
4.5/20
Foot Traffic
Very Car-Dependent
Median Age: 47.6 —
older demographic, may prefer sit-down options.
College-Educated: 18.4% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 23117.
6
Gas Stations
5.6 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,170
2BR Fair Market Rent
$1,032
Median Gross Rent
$270 K
Median Home Value
2
Bank Branches
$110 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 6
- Bank Branches
- 2
vs. National Average
Median Income
+15% vs. $74,580
Walkability
-6.1 pts vs. national avg
Nearby Markets
23024
7.5 mi
Pop: 10,770
$96,738
23093
11.6 mi
Pop: 14,243
$67,645
Walk: 5.0
23065
12.8 mi
Pop: 1,579
$76,631
23153
15.1 mi
Pop: 1,303
$133,750
Walk: 4.3
22534
15.9 mi
Pop: 3,337
$105,625
23015
16.4 mi
Pop: 4,384
$109,648
Walk: 3.1
23192
17.4 mi
Pop: 6,445
$98,682
Walk: 4.4
23084
17.9 mi
Pop: 1,282
$58,021
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits