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New Car Dealers Market: ZIP 22738

Opportunity Score

44 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 22738 is an urban area. with a population of 848 and household incomes above the national median ($89,896).

848

Population

$89,896

Median Income

+21% vs. national

Urban

Area Type

Median Age: 43.7 — older demographic, may prefer sit-down options.

College-Educated: 13.6% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,300

2BR Fair Market Rent

$280 K

Median Home Value

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.