New Car Dealers Market: ZIP 18974
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 18974 is an urban area with low foot traffic. with a population of 42,984 and household incomes above the national median ($99,724). There are 5 new car dealers operations in ZIP 18974.
Area Profile
42,984
Population
$99,724
Median Income
+34% vs. national
Urban
Area Type
8.0/20
Foot Traffic
Car-Dependent
Median Age: 45.9 —
older demographic, may prefer sit-down options.
College-Educated: 29.5% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 18974.
5
New Car Dealers
Low competition — room to establish
1.2 per 10K residents
6
Gas Stations
1.4 per 10K residents
3
Used Car Dealers
0.7 per 10K residents
What this means:
New Car Dealers are 35.7% of the relevant market in ZIP 18974 (5 vs. 9 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,930
2BR Fair Market Rent
$1,634
Median Gross Rent
$410 K
Median Home Value
16
Bank Branches
$1.5 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 5
- Related Businesses
- 9
- Bank Branches
- 16
vs. National Average
Median Income
+34% vs. $74,580
Walkability
-2.5 pts vs. national avg
Nearby Markets
18929
2.9 mi
Pop: 9,736
$174,606
19040
3.6 mi
Pop: 21,866
$109,207
Walk: 11.6
18925
4.6 mi
Pop: 6,650
$207,926
Walk: 9.6
18966
4.8 mi
Pop: 35,994
$119,741
Walk: 7.8
18976
5.3 mi
Pop: 21,942
$119,237
Walk: 9.8
19009
5.5 mi
Pop: 1,153
$142,188
Walk: 13.8
18954
5.5 mi
Pop: 10,864
$154,989
18980
5.7 mi
Pop: 84
$78,917
Walk: 8.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits