New Car Dealers Market: ZIP 18431
Opportunity Score
48
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 18431 is an rural area with moderate foot traffic. with a population of 12,576 and household incomes near the national median ($55,323). There are 3 new car dealers operations in ZIP 18431.
Area Profile
12,576
Population
$55,323
Median Income
-26% vs. national
Rural
Area Type
10.5/20
Foot Traffic
Walkable
Median Age: 45.6 —
older demographic, may prefer sit-down options.
College-Educated: 17.0% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 18431.
3
New Car Dealers
Low competition — room to establish
2.4 per 10K residents
6
Gas Stations
4.8 per 10K residents
What this means:
New Car Dealers are 33.3% of the relevant market in ZIP 18431 (3 vs. 6 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,070
2BR Fair Market Rent
$1,013
Median Gross Rent
$220 K
Median Home Value
8
Bank Branches
$980 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Walkable
- New Car Dealers
- 3
- Related Businesses
- 6
- Bank Branches
- 8
vs. National Average
Median Income
-26% vs. $74,580
Walkability
+0.0 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits