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Home ZIP 18104

New Car Dealers Market: ZIP 18104

Opportunity Score
66 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 18104 is an urban area with moderate foot traffic. with a population of 47,999 and household incomes above the national median ($94,279). There are 6 new car dealers operations in ZIP 18104.

Area Profile

47,999
Population
$94,279
Median Income
+26% vs. national
Urban
Area Type
13.8/20
Foot Traffic
Walkable
Median Age: 39.3 — mixed-age market, broad menu appeal.
College-Educated: 30.7% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 18104.

6
New Car Dealers
Moderate — proven market
1.3 per 10K residents
10
Gas Stations
2.1 per 10K residents
3
Used Car Dealers
0.6 per 10K residents
What this means: New Car Dealers are 31.6% of the relevant market in ZIP 18104 (6 vs. 13 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,770
2BR Fair Market Rent
$1,620
Median Gross Rent
$300 K
Median Home Value
19
Bank Branches
$3.5 M deposits

Tips for Starting a Ev Vs Gas Business in Pennsylvania

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
New Car Dealers
6
Related Businesses
13
Bank Branches
19

vs. National Average

Median Income
+26% vs. $74,580
Walkability
+3.3 pts vs. national avg

Check Another Market

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits