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Home ZIP 17522

New Car Dealers Market: ZIP 17522

Opportunity Score
53 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 17522 is an urban area with low foot traffic. with a population of 33,601 and household incomes near the national median ($71,865). There are 5 new car dealers operations in ZIP 17522.

Area Profile

33,601
Population
$71,865
Median Income
-4% vs. national
Urban
Area Type
8.9/20
Foot Traffic
Car-Dependent
Median Age: 38.6 — mixed-age market, broad menu appeal.
College-Educated: 16.5% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 17522.

5
New Car Dealers
Low competition — room to establish
1.5 per 10K residents
8
Gas Stations
2.4 per 10K residents
11
Used Car Dealers
3.3 per 10K residents
What this means: New Car Dealers are 20.8% of the relevant market in ZIP 17522 (5 vs. 19 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,200
2BR Fair Market Rent
$1,171
Median Gross Rent
$260 K
Median Home Value
13
Bank Branches
$1.4 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Car-Dependent
New Car Dealers
5
Related Businesses
19
Bank Branches
13

vs. National Average

Median Income
-4% vs. $74,580
Walkability
-1.6 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits