New Car Dealers Market: ZIP 15237
Opportunity Score
66
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 15237 is an urban area with moderate foot traffic. with a population of 44,161 and household incomes well above the national median ($108,538). There are 5 new car dealers operations in ZIP 15237.
Area Profile
44,161
Population
$108,538
Median Income
+46% vs. national
Urban
Area Type
11.1/20
Foot Traffic
Walkable
Median Age: 42.1 —
older demographic, may prefer sit-down options.
College-Educated: 42.6% —
strong appetite for artisan/specialty food.
Competition
New Car Dealers and related businesses in ZIP 15237.
5
New Car Dealers
Low competition — room to establish
1.1 per 10K residents
11
Gas Stations
2.5 per 10K residents
3
Used Car Dealers
0.7 per 10K residents
What this means:
New Car Dealers are 26.3% of the relevant market in ZIP 15237 (5 vs. 14 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,540
2BR Fair Market Rent
$1,327
Median Gross Rent
$310 K
Median Home Value
20
Bank Branches
$3.2 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 5
- Related Businesses
- 14
- Bank Branches
- 20
vs. National Average
Median Income
+46% vs. $74,580
Walkability
+0.6 pts vs. national avg
Nearby Markets
15229
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Walk: 13.2
15202
3.4 mi
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$65,845
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15214
4.9 mi
Pop: 14,751
$59,979
Walk: 12.8
15225
5.5 mi
Pop: 1,031
$59,620
Walk: 13.5
15090
5.5 mi
Pop: 25,110
$155,879
Walk: 8.7
15233
6.2 mi
Pop: 2,918
$71,902
Walk: 15.1
15209
6.3 mi
Pop: 11,769
$80,221
Walk: 17.0
15204
6.4 mi
Pop: 7,809
$54,317
Walk: 14.1
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits