New Car Dealers Market: ZIP 15012
Opportunity Score
54
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 15012 is an urban area with moderate foot traffic. with a population of 15,294 and household incomes near the national median ($61,903). There are 4 new car dealers operations in ZIP 15012.
Area Profile
15,294
Population
$61,903
Median Income
-17% vs. national
Urban
Area Type
12.7/20
Foot Traffic
Walkable
Median Age: 47.4 —
older demographic, may prefer sit-down options.
College-Educated: 20.9% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 15012.
4
New Car Dealers
Low competition — room to establish
2.6 per 10K residents
7
Gas Stations
4.6 per 10K residents
What this means:
New Car Dealers are 36.4% of the relevant market in ZIP 15012 (4 vs. 7 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,090
2BR Fair Market Rent
$814
Median Gross Rent
$190 K
Median Home Value
4
Bank Branches
$770 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 4
- Related Businesses
- 7
- Bank Branches
- 4
vs. National Average
Median Income
-17% vs. $74,580
Walkability
+2.2 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits